When did Google became Apple?

When Google introduced the clean white search they changed the industry. The Adsense - Adword concept revolutionized search as we know it. The first 1 Giga mail made quiet an impression as well. However, lately Google is adapting a new strategy.

Just like Microsoft they use their power to get into markets that are already developed. Their latest applications are IM (ICQ, MSN, and Yahoo like messenger). Google base (Craig's list like and an eBay wannbe) and a payment service (did anyone say PayPal?). Basically, the company that once was admired for its innovation learned the Apple trick of taking already proven applications and wrap them in shiny white coat. Now all you need to do is wait for your charismatic CEO to brand it and market it.