All you have to do is use the right words: Ajax, Mash up, Web 2.0, Tags, Social networking, social bookmarking, Google maps (that would cover 90%). It is important, of course, to avoid the wrong words: Eyeballs, clicks, bubble.
We have a new guru, we have a new prophet , we even have a new bible (for only 19 dollars) what do we need more? We need modesty!
We need to remember that this round is not about new technology. It is only about marketing and branding. None of the new web 2.0 sites have a revolutionizing technology. Basically, it is what we knew and liked, repackaged and re-branded (not that there is something wrong with it). In the last round, (anyone remembers 2001?) a lot of money changed hands between the old money and the tech Nouveau Riche. This time the old money will not be so stupid. We can only hope that the small private investors at the stock market remember their lesson too. But then again, Never underestimate the power of denial.
